SPRUCE PROBLEM STATEMENT

Navigating personal finances can feel like a bewildering maze for many Americans. With outdated tools and complex systems, achieving financial stability seems daunting.

SUPPORTING INSIGHTS –

Financial stress among employees surged 34%, driven by worries over the U.S. economy and maintaining their financial stability.

More than 30% of Americans would struggle to come up with $400 for an unexpected expense

SPRUCE VISION STATEMENT

Spruce envisions a future where financial well-being is within everyone's reach.
With the strength of H&R Block's trusted legacy and a fresh, empathetic approach, we cultivated a holistic financial ecosystem that empowers individuals to not just manage, but flourish in their financial lives. Through intuitive features and relatable branding, we aimed to usher in an era of financial confidence, resilience, and progress, connecting with all on a journey to economic success.